blogomite!: July 4th dose of The Beatles...

eddie cochran

Check out this hilarious stage design and how the TV steps push out and the bleachers come forward. This is from 1958-59 on Dick Clark's Saturday Night Beech-nut Show. It was sponsored by Beech-nut gum and obviously gave out free gum samples because everyone is chewing. The "IFIC" on the buttons the kids are wearing is short for the Beech-nut slogan, which was "Beech-nut FLAVOR-IFIC gum." Notice the kid winking at 1:17, I bet it's a signal to his parents. It looks like he's there with his older sister and best friend.